by – Joanna Delalande

Located in the Sifters Container Co-op in downtown Wollongong, NSW, Menswear boutique Minty Dud embodies the Australian bloke culture with casual, street and surf oriented brands. Their products, gathered from over 30 independent labels across the country as well as international brands, include graphic tees from Kingfruit, Boardshorts from Noap Studio, hats from Enough Threads and backpacks from Mad Rabbit Kicking Tiger— all of which have received a stamp of approval from the Minty Duds staff and included in their Top 10 favorites.12204689_487064081462030_1872986477_n

Officially launched in October 2013, the store was said to be a reflection of the growing strengths of the Illawarra clothing community and a wider “cultural revolution” in the region. “Young people are starting to hang around Wollongong post-uni a lot more, and there’s not necessarily a lot of work, so they’re doing their own things especially in the creative sector,” owner David Everitt reportedly said when he opened the shop. ‘‘We’ll be stocking lots of local brands. There are a lot cropping up lately.’’

Minty Duds prides itself on selling real, locally made merchandise. The shop itself is made from 99% recycled materials; while Everitt’s own T-shirt range, Thomas Foolery, uses organic cotton and bamboo to produce shirts, sourced from ethical manufacturers. “It gives a more creative edge to it, rather than using new clean material. It’s a raw, gritty finish,’’ said Everitt. Two years later, Minty Duds is the hotspot for unique and original casual-wear that showcases creativity from designers throughout Australia, and beyond.

Photo Credit: Minty Duds Website

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